The total numbers confirm estimates which CCBS had made previously
using sampling techniques but for the first time this research
provides an urban/rural/country/bank segmentation, identification
of the communities concerned with bank details and subdivides
the data according to mileage bands i.e. radial distance to next
nearest bank branch which is a measure being used increasingly
by the banks to justify their network decisions.
For branch dependent customers sole bank communities offer no
competitive choice of banking provider and this disadvantage increases
with the time that has to be sacrificed to travel to and from
an alternative banking location on a regular basis. 70% of small
businesses, for example, visit a bank at least once per week,
8% do so daily.
The closure of a sole bank, often having the major market share
locally of branch dependant customers, can result in significant
loss of convenience for users, and adverse impact upon the community’s
retail footfall and sustainability. Yet the decision in each case
rests with the executive management of one institution who may
well be driven by external factors and who have no obligation
to consult locally.
Although dual bank communities currently enjoy a limited choice
of banking provider, research has shown that once closure programmes
resume this can be short lived and in the past there has often
been a race to get out first. The same research (Leyshon and Thrift
Bristol University May 1997) into earlier branch closure programmes
revealed a clearly identifiable ‘domino effect’ (which
has continued) of one bank’s closure in a community being
followed by all the others in succession over a relatively short
period.
It is also relevant that the pledges given by some banks to remain
open if they are the “last bank in town” apply only
to such situations existing in May 2000, not situations which
result from subsequent closures by a competitor(s).
Accordingly all dual bank, as well as sole bank, communities are
vulnerable.
Country Differences
The most striking difference is the excess of urban over rural
sites in England which is reversed in the cases of Scotland and
Wales although the numbers are smaller reflecting the size and
distribution of populations.
The numbers for Scotland (population 5m against England 49m and
Wales 3m) are proportionately much greater and it is submitted
that this is attributable to a different attitude towards branch
closures by the Scottish banks which, until the recent round of
takeovers and mergers, were run independently. It is understood
that an unwritten understanding exists/ed between the Scottish
banks not to deprive remote rural communities of banking representation
altogether, despite lack of profitability, provided the burden
of supporting such communities was borne more or less equally.
Geography is obviously relevant.
The London headquartered Big 4 banks have historically had a harsher,
more business case, approach to reducing their networks and have
not been responsive to local opposition except in isolated cases.
The Big 4 have closed over 4000 branches since 1-1-90, 2000 since
1995 leaving c 800 communities bankless and the informal moratorium
on branch closure programmes which has existed since mid 2000
is showing signs of breaking up..
The position here is in stark contrast with continental Europe
where branch density is generally 2, 3 or more times that of the
UK with a more dispersed coverage as a result of the retention
of regional and local banks.
Urban / Rural
Although the rural situation is significant, and it has already
suffered disproportionately from previous branch closure programmes
in England and Wales (only 10 of the 90 sole banks closed by Barclays
on 7 April 2000 were urban) the urban numbers, especially urban
villages and suburban, are greater and are expected to feature
more strongly in future programmes.
The urban figures, despite using a tested method of classification,
do contain some discrete communities which most people would regard
as rural, for example Newlyn in Cornwall, Dibden Purlieu in the
New Forest, Bearsted in Kent, which are classed as urban because
of proximity to medium sized towns, large towns or conurbations.