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Response by the Campaign for Community Banking
Services (CCBS) to the report of 14 March 2003 to the OFT by the
major banks
- At variance with the recommendation of the Competition Commission,
the banks’ study focused almost exclusively on the issue
of access to existing branch networks as a barrier to the entry
of new banking providers to the small business market.
- The main issue of competitive choice amongst the Big 4 banks
for branch dependent businesses (and individuals) at a local level
was barely touched on.
- Unsurprisingly, the study confirmed what was already known
i.e. that potential new players are few and have no interest in
“branch dependent” small businesses, which they see
as costly to service. Also, they see little merit in exposing
their customers to a competitor bank’s marketing experience
on regular branch visits.
Main issue not tackled
- While opinion was sought from existing and potential banking
providers, no market research was carried out with branch dependent,
branch using small business customers of the Big 4 in areas with
no (or restricted) convenient choice of bank: a market segment
likely to increase substantially when the banks recommence the
inevitable network reduction programmes.
- Where the 132 page study briefly mentions the principal problem
(pages 50/51), inserted into the report as a result of external
pressure, it dismisses the need on the basis of what appears to
be incomplete data. Confidential network analysis made available
to the study by one of the Big 4 suggests only 240 (out of 1600)
“financial centres” in England & Wales with no
competitive choice of bank: CCBS believes this is understated
as a similar number of “no choice” sites at the other
3 banks would increase the figure fourfold.
Inter Bank Agency Arrangements
- Even the study’s examination of the existing, under
publicised and therefore under-used, Inter Bank Agency Arrangements
(IBAAs) is undertaken largely from the perspective of potential
new entrant banking providers. However, the strong message from
that quarter that it would not encourage the use of IBAAs as it
exposes customers to competitive marketing is the same principal
obstacle to greater use by other members of the Big 4.
- The report’s conclusion that the benefits of IBAAs
are not widely known is correct but the remedies proposed are totally
inadequate. Pricing, process improvement and automation all need
attention but posting availability information on bank and banking
industry websites is not focused enough for potential small business
beneficiaries who have little time to ‘surf the web’:
the message of customer convenience needs to be pro actively included
in the promotional literature, staff training and branches of the
account holding banks. CCBS fully accepts, however, that for money
laundering and capacity reasons there has to be an application and
approval process for business users: transaction levels and volumes
could be capped in relation to the cost-effectiveness of alternatives
such as security company collections and deliveries.
Post Offices
- The report seriously overstates the Post Office network’s
capacity to take on business banking counter traffic from the Big
4 without substantial investment in improving premises, security
and staffing at post office sites in the bigger and busier communities
with no, or limited, banking representation.
CCBS Solution
- Neutrality, identified by the study as an important requirement
is at the core of CCBS’s proposals for a network of neutral
multi-bank access points. These would include selected suitable
post offices as well as other types of directly managed and partnership
outlets to serve many of the communities without banks as well as
those with no choice of banks. (The banks’ study did not examine
this option.)
17 March 2003
(Revised 8 April 2003)
CONTACT:
Derek French
Hon Director
01582 764760
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